24 Carrot Reserve Logo

24 Carrot Reserve is a t-shirt company that aims to tell a story with each one of their shirts. The designs are very conceptual and encourage the viewer to see the positive in what might otherwise be seen as dark images/messages. The objective was to design two themed releases: Pandora’s Box and Darker That Dark. The first capsule, Pandora’s Box displays a sense of hope or triumph in the aftermath of chaos and darkness whereas the second release has more directly dark and ironic design.

24CarrotRSV Shirt Mock Ups